Communications
Campaigns that build their own audience
A mailing list holds only email addresses. This system tracks who has not paid, whose waiver is unsigned, and which families played last season and have not returned. Each campaign re-evaluates its audience automatically.
“There is no list to maintain. The audience is a question, re-asked every morning.”
Youth Soccer League
Managing Director at Route One
Certified and Trusted Partnership
Our partner network
Audience defined by criteria, not a list
A campaign’s recipients are defined by conditions — unpaid, unsigned, or not returned — and recalculated automatically each time the campaign runs.
Automatic win-back for lapsed families
Families who registered in a prior season and have not registered again are identified and messaged without manual list-building.
Follow-up for unpaid and unsigned registrations
A registration missing payment or a signed waiver is followed up automatically on a fixed schedule until it is resolved.
Targeted messaging by team, division, or league
A message can be sent to a single team, an age division, or the entire league from one screen.
Consent and unsubscribe handled automatically
A family that unsubscribes, or has not consented to a message type, is excluded automatically. No message is sent in error.
Delivery tracked for every recipient
Each message records whether it was delivered, opened, or failed for every recipient, with no additional configuration required.
Campaign audiences, recalculated automatically
Compose and send from one screen
